Most people can detect noise and arbitrarity. But if you are making something really original, giving you are being a pioneer into something, in that case you can define the direction of something, where that direction should serve as a guide to things that will follow.
I dont know about others, but my brain tend to be anti-noise (and i fell this pattern in a lot of other people too), because theres too much information for us to consume, that having to handle some people "cheating" to give a apparent originality, can make anyone who feel its the "noisy arbritrary sort of change" that is being presented, to dislike the "noise" almost immediatly.
Technology should be aiming toward zen-budism, less ego and therefore, less disonesty and less noise.