Wait until you see how much the sales people rake in.
How do you correlate a particular individual's contributions to profit in software? And even if you could really understand how much value everyone was contributing, how would you ever keep a cooperative atmosphere?
If me sharing a good idea with you potentially costs me money, I'm suddenly going to stop talking in meetings.
The closer you are to the actual customer the more money you'll make. The sales guy at the VAR who actually knows the customer makes the most, followed by the sales guy at the manufacturer, then any SE's, then maybe inside guys.