Not if you work with both physical and virtual hardware.

Looking at a physical control board, you can see at a glance where a group of knobs are positioned. Being able to then glance at a screen and get similar information instantly is important for workflow.

For most DAWs the primary control surface is usually a physical MIDI device that has real physical rotary encoders, which you would map to the virtual rotaries on the pretty interface. So it's more intuitive to have both be a rotary.