Apple is donating 1,000 watches for a new study to track binge eating

People will hand wave this away as a publicity stunt, but frankly I'm fine with a publicity stunt that makes the world a better place.

Tesla wants to donate water filters to Flint? Apple wants to donate watches to scientific research? Microsoft wants to give away patents to Linux? Heck yeah! That's one outstanding use of a marketing budget if I've ever seen one.

The world is improved and your business gets good PR. Win/win. Please keep this going other companies!