I've worked in publishing, this initiative sounds like many other "save journalism with technology" initiatives that I've seen go nowhere, like the Coral Project.

But back to Civil. Why would I care that Forbes is going to publish SOME of their articles on this blockchain? Their site uses HTTPS, I'm always sure that the content I'm looking at actually came from Forbes. I never need to question that the person in their byline is who they say they are, and I'm not sure how a blockchain would help if I didn't: it seems like their big plan is to just put badges on articles?

This sounds like a grasp at relevance via blockchain hype.

I'm willing to be convinced that I'm wrong, but I feel pretty safe predicting that this will go nowhere. It doesn't solve a problem that Forbes actually has.