1. https://www.nytimes.com/2018/08/19/technology/uber-self-driv...
It doesn't. At least, not from people paying for rides. I suspect Uber will have to start leveraging their passengers. Either they are going to start hitting them with ads, as taxis have done for years, or become yet another source of consumer data.
I imagine a possible nightmare scenario whereby Uber starts charging people other than passengers. Venues such as nightclubs could be asked to contribute else their customer base not get rides home.
So what's the value of knowing that some SVP at Google is taking several meetings at some company? Or which of Amazon's HQ2 team are traveling out of which airports to city halls across the country? I'm sure there's marketing value to knowing that a random 30-something likes to get burritos on the way home from the bar, but there's a ton of really valuable info buried in ride histories.