I completely agree, but I would also point out that being manipulative by using an evocative name isn't always great by default. Personally, I think it would be beneficial in those cases (shell shock, battered spouse), since dehumanizing suffering is awful at best.

But then names like the "patriot act" also come to mind. Or for something a little closer to home, "anemic domain models".

I suppose appreciating emotive language would depend on whether or not you agree with the purpose behind it.