Small communities could, and do, organize festivals based on local culture: Trout fishing in the summer, Ice festivals in the winter, Duck races in the spring, etc. They get people interested in some aspect of the community, be it a festival, music, the climate, foods, textiles, history, etc. Either way, the community sends stuff out or brings people into itself for 'free' as the taxes have already been paid.
This incentivizes these small communities to plan for the festivals, to clean up the streets, to pay people to make it look nice, get a bunch of bunting ready for the 'homesick' tourists that they sent AirBNB vouchers out to. People come in, spend money at the diners and in the shops, at the mechanic's when a tire goes flat. There are knock-on effects that the community feels.
Or it incentivizes them to get better at food/textile/goods production. Maybe they make a mean steamed-ham. They get better at curing and steaming the hams, they find a niche in the market they didn't know they had, they hire more workers to fill the niche. City-slickers get some steamed-hams, realize that they don't have any rolls to eat them with, and go out and buy some. Again, knock-on effects.
For communities that are very small, they could run mini-lotteries, like one during a Wednesday night bowling league. You sign up, they draw a name out of a hat, you get 10% of everyone's tax money that entered (something less than the 30% that the community would have sent out).
Communities that don't participate still receive taxes as before. Some that choose to spend these taxes are taking a chance, true. But, I feel that this 'priming of the pump' is fantastic idea. It gets people moving about, making things, buying meals and plane tickets.