Being an avid traveler, it has always bothered me that travel experience has remained almost the same over the years. We scout 50 websites to figure out where to go and what to do, where results/posts are something written with a view of catering to everyone(and hence very little for my interests), then to book I have to look at 100 different variables (and repeat the process almost everytime), and not helped by 8-10 websites which all look and function the same way - showing the most results, and not being upfront about anything. It still takes me half an hour to book a flight or hotel - when I do the same set of checks and actions everytime.
Once the booking is done, now again begins the anxiety of scouting trip advisor and lonely planet and forums to get more knowledge about a place. Altogether its a very inefficient experience, to say the least. Comparing that to buying a product on Amazon, one click booking, personalization, one stop shop, a seamless experience, and its fares really bad.
We want to bring that Amazon experience to travel. We have just started, long way to go. Hoping to crack it.