Add a dietary component. First, scrape all the various nutritional values (calories, grams of fat, etc.) from each major restaurants website. They all publish that stuff. Then tie into people's bank transactions through something like Yodlee or finkin(a "Show HN" project from a couple weeks ago[1]). You'll then be able to identify when a user buys food at a given restaurant for a given amount.
With a little tweaking, you could give people an automatic and fairly accurate assessment of their food intake. For example, your current site is telling me that 2 sundaes, a medium fry, and a filet-o-fish cost exactly $5.89. According to the McDonald's site, that meal is a whopping 1420 calories and 20g of fat. People would pay money this. Bonus points for sending customized tips on how to quit eating so horribly based on my data.
You'll have to factor in taxes, different promotions, identical price combos, and more to improve accuracy. I think it could have massive potential though. I've done a little research into a concept like this so feel free to drop me a line if it interests you.
-- [1] http://news.ycombinator.com/item?id=1783823
EDIT: for clarification