The startup is around for more than 7 years. Less than 15 people in the team. They got some funding recently and another partnership. Hence they are trying to grow their team.
The domain has some overlap with what I do. So, they will definitely gain from that from me. I think the Founders' exit strategy is to get acquired by some other big player.
They have been growing their product slowly as and when they get feature requests from their clients.