"Seriously advanced security features like two-factor authentication (which kind? Apple offers two) are exactly the sort of thing only experts who don’t need them will ever set up."

Hmm. This is a reflection of the author's bias towards not having the features he likes on the Iphone be more in your face, and the features he finds annoying are labelled as useless.

The two factor ID, is there as a CYA for Apple, so they won't have to deal with the fallout of their users' accounts being compromised. Those are the types of features prioritized and forced. The same goes for touch ID, in addition to it making new purchases a seamless and more effortless process, it also helps deal with chargebacks and the like. When I use touch ID to call a Lyft, I have esseentially 'signed' the CC receipt of that transaction.

The other features he finds annoying, may be annoying to many people, but those are key features that most people would otherwise not turn on, and as a result have a poor experience with wifi. the list goes on.