> "When we see people searching for something but not finding it, that signals to us that there's an opportunity and there's unmet demand," says Elyse Propis, who leads Uber Eats' virtual restaurant initiative across North America.
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> So the company approaches an eatery and suggests creating a virtual side restaurant, with those dishes people are craving but can't get.
Many restaurants in downtown areas have separate order desks / staff / kitchens for online, it's a significant and growing percentage of their business. Space is almost wasted on a single floor of tables, generally it's more efficient because of expensive real estate and cheap people to just order.