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Apple was never a player in the ad market, so which of these "well-designed compromises" went against their bottom line?

Worth noting that they do have an ad platform, actually, and that all apps on the App Store are mandated to use it if wanting to monetize.

> they do have an ad platform, actually, and that all apps on the App Store are mandated to use it if wanting to monetize.

What? This is not true at all. Source: I released an iOS app that used a non-apple third party to serve ads.