That woman burned the skin off her genatalia when McDonald's served a far too hot coffee. After they refused to pay a small amount to cure her injuries (remember, no socialized health care in USA), she sued. She offered to settle, again for a small amount to cover expenses, and McDonald's refused again
McDonald's launched a massive PR campaign to mock her in order to pollute public sentiment in favor of corporations over victims, so thejury awarded $2.7 millions in punitive damages to defend the public against McDonald's brazen attack on himan society. The Judge lowered the award to $640K; and McDonald's appealed, refusing for the third time. They eventually settled for a confidential amount.