I think that for people that have to deal with this kind of discrimination day in day out for most of their lives, regardless of how much you believe they're exaggerating, trading that for Amazon's database of their purchases is a sweet deal.
The very first two words of my comment run completely counter to that.
The rest of your comment goes even further into strawman territory. I don't believe any exaggeration is occuring at all. Profiling is real and sucks.
edit: To clarify, I agree with the basic sentiment that the trade might be worth it for some! It is for the author...
That point would have been just as valid have without putting words in my mouth.
My point about exaggeration was about describing racial profiling and corporate data collection as comparable injustices.
I think if you'd tell a victim of lifelong racial profiling that they're really just trading one injustice for another because now Amazon has a database of what you buy, they'd laugh. I'd say the two injustices are not even in the same league.