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This is just the cynic in me; but I think this is just for now, because it allows them to test these theories and ramp up faster. In the future Uber might just decide to go the Amazon way or just cut deals where they earn significantly higher margins compared to other restaurants.

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I think that would be smart - I emailed a similar idea to a doordash recruiter a while back.

They should use the data from food delivery to find the most commonly requested items and then just have kitchens make “Amazon basic” versions with nice packaging/branding that undercut on price.

I think this could be a new type of fast food take over if done right.

I doubt. Making food had nothing to do with their core business...

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