We are all complicit
We are all complicit
Your comment seems to imply the average person has the same power, capabilities, lobbying ability, voice, free time on their hands, and money that someone in the government/politics/large lobbying firm/large corporation would have to dedicate to these things. I'm pretty sure for most people that's not the case at all.
For some that means careful reconsideration of petrochemical usage, with the intent of gradually reducing usage and focusing on alternatives and strategic workarounds for the post peak-oil future.
For other's that means "drill-baby-drill" and race to bottom out the price of oil to the point where it's cheaper than water (actually, it already is if you consider bottled drinking water)-- without consideration for the fact that petroleum is a finite resource and there's no "free-refill".