The open secret of (Toyota's) success
msnbc.msn.com
msnbc.msn.com
Their ability and commitment to measure nearly every aspect of production and processes is pretty amazing. This is very relevant in the space of tech companies and startups: Measure! Measure! Measure! (anything and everything from site analytics and bug reports to closing a sales cycle with clients)
The term 'Corporate Culture' gets thrown around a lot, but I think Toyota has done a great job of preserving & innovating their culture. Being as big as they are, that is a huge achievement.
The key is what gibsonf1 pointed out. Each worker at Toyota is much more productive than each worker at GM (and most likely other companies).
They also benefit from a halo around them of 'superior quality'. I'm not entirely sure if a big quality difference actually still exists (it definitely did once), but in the minds of many, Toyota will always be the 'reliable choice' which allows them to charge more for their vehicles than GM can for it's equivalent.
It also didn't help that GM made ugly cars for years, and even today is only marginally improving. I sincerely hope the Volt actually happens as planned, both for nerdy reasons, and because it'd be nice if GM didn't blow a golden opportunity to save itself (and my dad's retirement).
Sweetheart deals by unions in the 70's prior to Japan coming into the picture are a part of what is causing GM to falter.
That doesn't explain their ugly ass cars though.
Toyota has demonstrated the efficacy of a new paradigm in management - they use Lean for all functions including engineering, design, finance, production. The big news for us small companies is that the same techniques can be used at any scale with the same positive results, as has been happening at my architecture firm and startup.
Slow, steady change makes the stable foundation from which strong ideas arise.
http://en.wikipedia.org/wiki/W._Edwards_Deming
"Deming is widely credited with improving production in the United States during World War II, although he is perhaps best known for his work in Japan. There, from 1950 onward he taught top management how to improve design (and thus service), product quality, testing and sales (the last through global markets)[1] through various methods, including the application of statistical methods. Deming made a significant contribution to Japan's later renown for innovative high-quality products and its economic power.
It was the U.S. that spearheaded the rebuilding of Japan's heavy industries after WWII.
Kinda makes me wonder if 50 years from now, we'll be reading a similar article about the Middle East.
"many US companies ignored"
Kinda mind boggling, isn't it? Maybe that's another reason why startups have gained so much traction these days.
And the answer is in all those details of the manufacturing process as described in the article.