Whenever I see people complaining about ads I commiserate. I worry about what happens as things like google glass actually become mainstream and I am always drawn back to this video that I think is a fairly realistic portrayal of what could be in the future: https://vimeo.com/166807261

I have a three year old and he gets so absorbed in screen time and then he goes nuts whenever we tell him it's time to turn off the tv/phone/games. Within a couple of minutes he is usually much more relaxed and I am working to curb any usage that isn't during a road trip/flight.