In the same fashion that microsoft and ibm thrives: its lost its dominance in the consumer market “headspace”, printing money but no longer being a company worth knowing. Its just another BigCo at this point, with all the benefits and dullness associated with it. (Eg it’s difficult to be excited for apple product announcements; they have a money-printing operation and their only intent is to maintain it as-is; naturally any updates will be rather mundane, safe iterations on the running system)

In other words, apple became boring, or at least has been boring for a while now.

I mean, the whole computer market is boring (tablets, phones, laptops, etc; all the same shit YoY), but its kind of hard to think that current-apple is going to break that trend, in the same way you wouldn't expect IBM or Xerox to. Don't know of any startups doing anything terribly interesting in the space, with any real chance of success.

Hell, at this point Microsoft might be the likeliest candidate: at least they're doing something with stuff like stupidly big conference room screens and maybe Hololens will do something cool.

I'm not saying that apple won't thrive - nor anything like it.I'm merely saying the interface design would probably have made Steve fire the person who did it.

And I probably wouldn't argue.

After all, when viewing the page on an iPad, I can't double-tap the top of the screen to make it go back to the beginning. Irony at its best.

Seriously - that's a great feature that I use multiple times per day, and Apple broke their own rule!

I think Apple has become enough of a

crosses self, prays for forgiveness

/lifestyle brand/

...that it's going to take a massive misstep of some kind to shake people off the platform. A handful of UI misfeatures won't do it, even if it would do it to users of other software and platforms.

It’s been a long time and he would have been angry about something by now. The question is, what?