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I always believed the web would stop control over the narrative from single centralized powers, not spread it.

Paraphrasing Bruce Schneier: the web is a force multiplier. Understood and used by people with small power (citizens) it let them do more. Understood and used by people with a lot more power (states) it gives them a ludicrous amount of possibilities.

When corporations and governments run social media campaigns, isn't that a single centralized power influencing the narrative?

> When corporations and governments run social media campaigns, isn't that a single centralized power influencing the narrative?

No, “corporations and governments” are not “a single centralized power”.

Well, they are centralized powers, but I agree they are not the only powers. Who are you thinking of?

A government may be a single centralized power in some context.

A corporation might be in another context.

Multiple of each, however, attempting through similar media to influence the same narrative are, however, not.

OK, so who are you referring to as the "single centralized power"?

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