As evident from oodles of press, it can be anything. From a damore memo, to search in China. From a deal with the Pentagon, to Trump's election. Anything and everything is outrage worthy for the average Googler, if you believe the press.

And the CEO keeps reacting. At some point, he needs to ask those who aren't aligned with business deliverables, and wallow in externalities to walk away - they aren't just unproductive themselves, but drag the whole company into the mud in the press