In a GDPR violation who gets the fines? Is it users? the EC? the member state?
It's not clear to me from reading the GDPR whether companies are responsible for the loss of personal data outside of breaches in their security. E.g. is a successful phishing campaign against customers a data breach? If not at fault, do they have an obligation to alert customers specifically about the attack?
‘personal data breach’ means a breach of security leading to the accidental
or unlawful destruction, loss, alteration, unauthorised disclosure of, or
access to, personal data transmitted, stored or otherwise processed;
Given the definition, I think it's a bit hard to argue this isn't a breach. It's a breach of security leading to unauthorised disclosure or personal data.