They also copied a page from Apple’s eco playbook and will plant a tree for every machine sold which is nice to see. A solid move given the company’s size and reach. I wish more IT companies would use that as a marketing move, it has good signaling value and helps drive change.
I’d like them to do even more with the wooden look and feel, but their cases are still not far removed from a typical desktop. I think it would be great to see them do something really small, in the Mac Mini style, but with that warm wood look. That would look great on any desk.
I’d also like to see someone Hackintosh those machines just for fun.