If sharing won't generate enough revenue to pay for the cost, why would you?
You can't have the cake and eat it too. You can't pass regulations and then complain people don't want to do business with you.
You can't have the cake and eat it too. You can't pass regulations and then complain people don't want to do business with you.
Any one-time cost can be amortized in time by recurring revenues, after which you're left with pure profit.
Technical work (manage your reader's cookie and policy preferences etc) is a one-time cost. Revenue from EU readers is an ongoing benefit. Hence, as long as EU income is greater than its traffic serving costs, you're bound to come ahead after some amortization time.
2. There are other ongoing costs to comply with gdpr outside of the server fees such as manpower to comply with gdpr requests, lawyer fees if they get sued and obviously fines if they lose any lawsuit related to it.