This is a reason to keep iterating on and fixing "economies" until we can get as close match as possible between "seeming" the best and actually being the best.
The "best" by which metric and whose evaluation? This is another way of asking, "Who are we going to forbid from determining for themselves these answers?"
In this case, by universal metric of honesty. The evaluated party is the one both creating their product and telling about it; it would be nice if that party was incentivized to create a) quality products, that b) work as advertised.