RE: http://www.reversejobapplication.com/

I thought this was a really entertaining read. Will it generate his dream job on it's own merits? Probably not. Will it generate a ton of job offers due to the publicity it's received? Probably.

More and more employers want 'celebrities' working for them. I recently placed a gentleman who had a relatively average CV but he had been published in numerous Insurance related publications and his name was well recognised throughout the industry, when people heard he was open to offers I had multiple interviews lined up for him within 245 hours.

That's a minor example but it's definitely a growing trend.