This French startup claims it is able to run some Javascript in the PDF, therefore notify you when a customer reads your offer, tell you which part he read, where he stayed the longest, etc. Does PDF support JS?
https://rawgit.com/osnr/horrifying-pdf-experiments/master/br...
Adobe actually offers "features" like readership tracking in PDFs as part of their commercial offerings.
I’ve been told the PDF spec has some low level functionally to support a MS-DOS emulator. Don’t know how true that is.