Copy pasting from another of my replies in this thread:
The argument of "ISP's choice is very limited in many areas, so it's different" seems rather weak to me. You can just use a cell carrier, or satellite, or even dial-up. If that sounds like "you can just start your own social media platform, your own website, your own payment processor, your own registrar, or just be accessible through an IP address, or tor etc." it should. All those options suck.
E.g., your ISP is likely not the only option, just the only decent one.