This is the part that got me: "... everyone can build an idea without learning to code"

I went to my first tech conference when I was 13. One of the hot items was a tool that made programmers unnecessary. It was targeted at cheapskate businesspeople. Decades later the company is long dead. But the suckers are still out there. They think that coding is the hard part, in the same way that they think the hard part about building a house is nailing things together. But in both cases, the part you're really paying for is expertise: good development firms and good homebuilders know how to turn hazy human desires into very specific implementations, while also shaping those desires to be reasonable and achievable.