As one of the largest software developers on the planet, MS has access to more cool stuff than anyone can imagine. With all that cash, I'm sure it comes across they're radar all the time -- and they do make purchases and investments.

The problem is the minute they implement new technology it gets some committee-driven marketing name that's so completely disconnected from what it does that it takes million$ to explain what should be obvious from the name.

Examples: IIS, COM, COM+, Visual Studio, .Net, BizTalk, SharePoint, MultiPoint, Windows Live, SilverLight, Zune, Bing, and now the latest -- Windows Phone 7 (dyslexic a fully name).