I don't agree that Apple is evil, just rigid. They are very strict about what they allow for the sake of a good user experience (and to avoid a black eye on their account).
And with them being the #1 tech company on the planet, there have to be a large number of people who really like their products. Actually, in recent surveys they were - The number 1 sought after phone OS of those ready to buy smartphones (at 38% just one point above android) - The number 1 in overall customer service (86) by a fair margin (9 points) - The number 1 in smart phone satisfaction (800 vs next in line 791).