What about pricing and marketing? Is it ok for a doctor to create a new "placibo treatment" and market it as the real deal on late night tv just because some non zero percentage of people will mark that they had improved symtopms. What is the fair price for a sugar pill that the doctors and compaines are empowered to lie about. Ones mind and mindset play a big role in healing the body and we have far more powerful tools for effecting the mind then future doctor's lies and sugar pills. We have therapy, counseling and the love of family and friends. In my mind its all about hope which doctors can deliver to patients far better with smiles and compassion then sugar pills.