- The lower-level the category the more customers want support on it.

- The more you can commoditize the layers below you, the more the market likes it. Red Hat does this for servers.

- The lower-level the category the more the market actually “wants” it standardized in order to minimize entropy. This is why low-level infrastructure categories become natural monopolies or oligopolies.

source: https://kellblog.com/2014/11/18/it-aint-easy-making-money-in...