I haven't had a chance to read the article yet, but Anand Shimpi is hardly "Apple marketing." He was almost certainly hired because of his technical expertise, not for any marketing ability.

If I were to speculate, due to his decades of industry experience evaluating hardware platforms, his role in Apple is to provide strategic direction and guidance on how to build the best hardware platforms. I can't think of any other role they would have wanted him for... which could be a failure of imagination on my part.

So... no, it's not "Apple marketing". Anand Shimpi is involved!