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You're right, there's no secret sauce but you need to be aware of the right strategies in the right context and that's the real goal of the article.

Let's face it people are looking for "secrets" so I used the article to steer them to the right direction.

Documented where?

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Where?

I don't know where it would be documented either as SaaS Landing pages usually require a different explanation as every niche needs a specific strategic!

I wrote another article about the ideal structure if you interested: https://www.cortes.design/post/how-to-make-a-conversion-driv...