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I'm curious how you came to this conclusion about GitLab's business model? GitLab is pretty clear on the homepage. The business model is to compete in 9 different categories, only one of which is GitHub. (GitLab pricing is also higher than GitHub which makes sense when the offering provides more the functionality.)

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Gitlab is absolutely not higher than GitHub, unless you ignore all of the people who are running self-hosted Gitlab for free.

GitHub makes most of its revenue from the self-hosted market. GitLab is burning this market to the ground.

I doubt that - GitHub makes most of it's money from SaaS market I'd have thought.

GH Enterprise pricing is $21 /user/mo [1]

GL Ultimate pricing is $99 /user/mo [2]

[1] https://github.com/pricing/enterprise [2] https://about.gitlab.com/pricing/#self-managed

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