It's a major adjustment, but people should live within (below actually) their means. Unheard of to do without cable tv, cook your own meals from basic ingredients, or give up alcohol or smoking? Some people need a serious reality check.
I'm extremely suspicious of a for-profit venture to "help" consumers. Just what is there that a consumer can't get or do for free? It seems many consumers have fallen victims to so-called help. The article mentions plenty of easy to relate to grief situations, but is very short on solutions.
Remove social stigma for debt? I'd say that depends on the circumstances. Some would have made better choices if they'd seen MORE social stigma attached.
Talk to people about paying rent, and few are very happy about it, but let them rent money.....