Does this change when the two options are perfect substitutes?
As a rider, there's no "cost" to having both apps, so I'll just check both.
Similarly, as a driver, I'll just sit with both apps open and see which one I get a rider on.
As a rider, there's no "cost" to having both apps, so I'll just check both.
Similarly, as a driver, I'll just sit with both apps open and see which one I get a rider on.
Sure, if you never left your country. I certainly didn’t want to register to Italy’s official taxi app - don’t wanna trust them my CC nor my life to horrible service I’ve received (same price as Uber, horrible car)
If, for example, HomeAway got a similar number of rentals to Airbnb (though in this particular case, it hasn't), then both markets could easily co-exist.
Creating C2C marketplaces, however, is not an easy task.
They did (well, it at least has multiple Uber and Lyft services, and I don't know that they get a kickback); the app is called “Google Maps”.
I guess the plan for Uber was always to use low prices to win the market and jack them back up later. Price comparison would interfere with this plan.