Hi, I'm the lead investor in this round for Standard Cognition. From what we can tell, Amazon has actually over-invested in sensor technology that results in expensive reconfiguration of shelves and stores. It works for Amazon since they are building stores from scratch, but existing retail partners don't want to put that kind of capital into reconfiguration.

This is where a camera-only approach really shines, which is why the team has gotten so much adoption from retailers. This tech is literally the way incumbents can fight back against Amazon's encroachment.