AFAIK a license is paid with every new computer coming WITH Windows, so it isn't like people get Windows for free. I'm not sure it is even possible to transfer Windows's license from computer to computer anymore, so why is Microsoft doing this? just because they can. Imagine tomorrow some f\*cking ads pop up each time you open the start menu, or on the background of the desktop, or on the login screen, or in Visual Studio Code because why not? Absolutely outrageous. "Pay for the product and you're no longer the product they say". and while we are at it, why not display ads on websites hosted on Azure even when you paid for hosting?