Engineering standards are * very broadly* similar, worldwide, as auto companies do have to design and sell a vehicle for multiple markets. What was lacking in the U.S. is the actual execution of the build quality. You can engineer something to be really good, but if you don't build it well, there's no point.
A very good example of this is the year 2000 Ford Focus. It was winning car of the year/ best quality awards in Europe, while it was noted for having the most amount of recalls in the U.S for a Ford. Broadly the same product with some localized differences, built separately in EU and the U.S. - completely different execution/ build quality.