S3 is simply an object store, which is a fairly common term. So "Unlimited FTP Server" is less obvious to me, and sounds old, outdated, and a security risk (although S3 can be that, too). Lambda is functions-as-a-service, or serverless. "App Scripts" would also tell me nothing, or sound like something for Office. SNS main use-case for us is not to "send mobile notifications, emails and/or SMS messages", but to link two systems together where some loss is acceptable, so "Amazon Messenger" is worse. SQS and SNS fit together well.