https://www.cbsnews.com/news/60-minutes-overtime-how-to-buy-...
https://www.cbsnews.com/news/60-minutes-overtime-how-to-buy-...
Also, it is Italian, only not purely so. It is often mixed in with oils from other places. The problem is when the mix-ins are from North Africa, e.g. from Morocco, which are considered of inferior quality than the South European oils. Nobody would really mind if Italian oils were mixed in with Spanish or Greek oils, which are considered superior.
Tunisian here. I'm curious: why is North African olive oil considered inferior?
Older !== better. See also: California wine.
I don't have a good source for this, but the way I always knew it is that, when it comes to olive oil, Spanish is considered best, followed by Greek, followed by Italian, then everyone else's comes next.
I am Greek, so of course I believe this is wildly inaccurate. Also, the bit about wines. Ours are obviously better.
Bottom line: probably not for any good reason.
I would argue that almost no one can tell the difference between the highest quality olive oils from the major oil producing Mediterranean countries. So way I look at it is that Mediterranean olive oil > others.
Some of it is, some of it isn't; as the article notes, while some of the fraud is lower-grade olive oil, some of it is non-olive seed oils with additives to help it pass for olive oil.
> The problem is when the mix-ins are from North Africa, e.g. from Morocco, which are considered of inferior quality
No, the problem is that the mixins are lower-grade oil (not extra-virgin). While, yes, this oil often comes from North Africa, the origin isn't really the problem, the grade is.
I'm pretty sure the provenance is a problem. I don't remember where that certitude comes from. I can try looking it up if you insist - but actually I'd rather I didn't, I'm a little on the busy side right now :0
Also the irony here is that for the "premium" Italian olive oils, especially the extra virgin, most of the olives come from Greece.
I think you misspelled “California”.
> Also the irony here is that for the "premium" Italian olive oils, especially the extra virgin, most of the olives come from Greece.
I thought Spain supplied more of the olives for Italian olive oil, and that was true across grades.
I highly suggest buying from Greece instead of California, if only as a form of financial assistance via trade. Greek products are extremely good, but difficult to get here. There's so little money in Greece that they can't afford to build up the export infrastructure they had a century ago.
This might explain why I occasionally see Greek restaurants that also sell olive oil, but no other groceries.
This does not sound like a far cry that sounds like fraud.
In Italy or Spain, you can find "non extra-virgin" olive oil sold as well, although at a lower price.
Also in the US, you can find both virgin olive oil and (no modifier) olive oil as well as extra-virgin (and while EVOO is a higher grade, its only better for a narrow range of applications.)
Reading olive-oil labels is one of my hobbies. You'd find "Imported from Italy", "Packaged in Italy", "Made in Italy", and other shenanigans to imply some relation to Italy, without the burden of actually growing and pressing olives in Italy. That's the food equivalent of "Assembled in NA" labels, which vaguely implies someone tightened 4 screws in something bought elsewhere. The art of labelling!