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italy consumes 3 times as much oil as it produces.

But all bottles have a label that says where the oil or olives come from, it's just that nobody takes time to read it.

And of course, people want 1L of EVOO for 8 euros, not 20, so the big distribution carries mostly those.

Wow, I had no idea about the mismatch between supply and demand.

On a French wine label, the appellation is often the second biggest text on the label. IIRC on olive oil 'extra virgin' is the second biggest.

Maybe the appellation should assume EVOO and work from there?

Another problem is that the labeling laws apply only to oil bottles sold in Italy/EU. Most olive oil sold in North America by Italian companies will just say "Product of Italy" without mentioning that the olives used come from Tunisia or other countries. The US and Canadian labeling laws are a joke compared to most European countries, and should definitely improve on this.

I think we could apply the terms "nationalist", "patriotic", or even "chauvinistic" terms in this context without too much penalty.