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Which I think is a dangerous train to be getting on.

The GDPR is likely only the first such law, other countries will also enact some form of privacy laws. And the first round of lawsuits from the GDPR are still underway. Once those have gone through, things should hopefully change quite a bit more still, as most companies are still in violation of the GDPR.

And if that all does go through, the business model of Google and Facebook is going to become much less profitable.

They should try instead to copy Apple.

And make very nice hardware....

When you think about it, a car is as much an ad on wheels as a mode of transport.