If you pay enough via that ad provider, it will claim the ad space on that page for you and leave it empty or puts some todolist or whatever you want there. Ask a monthly fee of a euro for computer costs.
As this is the raison d'aitre of this pseudo ad company, all its GDPR troubles are resolved at once. If it gains traction, publishers can use it as a preferred ad provider and resolve their GDPR troubles too.
Only question: Who would want to pay for this. It might prove people prefer ads to micropayments.