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> How would GDPR be special?

The proportion of businesses who are unintentionally violating it is unusually high.

None of these other things are designed to protect against misuse of personal data specifically?

In the extreme large fines.

They paid a 20.000€ fine. How is that extremely large?

I wasn't talking about this specific case. The regulation allows larger fines than that, and some people fear that. I myself disagree with them, btw.