Well no that’s not really the story.
The story is really that FB hired a PR agency to dig up dirt to personally attack a FB critic, and tried to hide the truth that they were behind the PR campaign targeting an individual. Further, Zuckerburg publicly denied it.
The story is about FB coming clean, that they did hire a political consulting firm to discredit a FB critic, and acknowledge FB later falsely claimed they didn’t do what they in fact did.
Is it not scary to you a Company like FB would, under shield on anonymity, hire a PR firm to publicly discredit someone? And you don’t take any issue with the idea FB (Zuckerburg) later falsely denied FB hired the Firm to target and discredit an individual?
If it wasn’t a big deal FB wouldn’t have hired a firm to target an individual to discredit them, and hide behind the cloak of anonymity. They wouldn’t have subsequently publicly denied their behavior. And they wouldn’t have come clean on Thanksgiving eve in attempt to sweep the story under the rug (it’s never an accident when companies publish bad news before a long weekend and it’s telling).